5 proven tactics for killer lead gen in 2024 plus 3 tactics to AVOID

Overview: Smash your business objectives and step into the future of marketing with these stellar strategies.

Who is it for? From business owners to marketing professionals, this blog article will give you the low-down on the winning lead gen strategies to use in 2024. Learn how to accelerate your growth while avoiding common mistakes.

What you’ll need:
▸ A PhantomBuster account

▸ A LinkedIn or Sales Navigator account

5 tactics to put you ahead of the game in 2024

There are 5 ways you can scale your lead generation this year, from harnessing AI, to embracing the power of email newsletters. Let’s break these down in more detail…

1. Landing page optimization
2. Content marketing
3. Chatbots and AI
4. Email lead generation
5. Omnichannel marketing

1. Landing page optimization

Creating a sophisticated landing page is a breeze. There are hundreds of templates available on website builders; some are even free.

The real difficulty businesses face is afterward when they need to optimize their landing page and boost conversions.

One of the simplest ways to improve it is by developing a punchy headline that will catch the attention of prospects. Other methods include:

• Using relatable, strong keywords

• Consistency throughout your website

• Updated and fresh content

• Effective alt-text descriptions

Developing your CTAs to ensure they are benefit-driven is essential for landing page optimization. For example, using “Signup for our free trial” instead of “Signup Now” encourages users to take action.

If you’d like to try PhantomBuster for free, why not sign up for our 14-day trial? It only takes a few seconds.

2. Content marketing

Creating engaging content for your customers is the driving force to building authority and ranking in search engines, thus generating targeted leads and conversions.

As a content marketer, it’s up to you to decide which form of content will attract your audience.

Sharing content across multiple platforms has proven highly successful, from a short-form video on YouTube to a blog article focused on customer pain points.

In 2024, the trend in content marketing is interactive content.

Recent studies have proven that interactive content over static content optimizes the customer’s experience and encourages them to stay on your page for longer.

Note: Including convincing CTAs in your content can help persuade readers to convert into paying customers.

3. Chatbots and AI

Although chatbots are not new to marketing, their technology and capabilities have evolved quickly.

The majority of chatbots today are AI-powered and set to take on the world, providing a more human-like personalized experience to customers than ever before.

From improving marketing and sales to customer support and UX, chatbots have considerably affected businesses for quite some time.

In 2024, business owners can maximize their efforts to attract and convert qualified leads via AI-driven lead generation tactics. These tactics include:

• Gathering leads and accounts sales intelligence

• Creating targeted lead lists and analyzing customer behavior

• Converting leads to deals quickly

• Increasing the level of personalization

Back in 2022, Gartner already predicted that 70% of professionals will be interacting with conversational bots to speed up their work.

4. Email lead generation

Email marketing is one of the oldest in the book, but it’s still one of today’s top strategies.

Sending cold emails to prospects and then nurturing these leads has proven to increase engagement rates and open rates in email campaigns by a considerable amount.

So, how do we increase the effectiveness of email marketing in 2024?

To optimize your email marketing strategy, you need to target and segment your audience. Utilize your time by targeting specific prospects and creating educational content that will encourage them to make a purchase.

First, you’ll want to gather your list of prospects.

Try using our LinkedIn Search Export Phantom followed by the LinkedIn Profile Scraper Phantom to scrape the profile data you need, including email addresses.

5. Omnichannel marketing

Omnichannel is industry jargon though its implications are powerful.

It involves marketing your business across several platforms, allowing you to engage with the customer and sell your product at multiple touchpoints.

This means consistently updating your channels and promoting quality content to increase brand exposure.

Ensure your SEO is strong with keyword-rich content that will have you ranking highly in search engines.

For instance, if you publish a blog article focused on customer pain points, it can also be shared on your social media channels and distributed via your email list.

You can run a targeted ad campaign or include links redirecting customers to your YouTube channel.

By integrating omnichannel into your lead generation strategy in 2024, you’ll gain more leads while ensuring your brand’s online presence is highly visible to users.

3 lead generation tactics that you should avoid

On the other hand, there are a few things you should avoid doing, to make sure you get the best possible results.

#1 Failure to nurture leads

Successfully gathering leads from your prospects is only the first step. Often, leads aren’t followed up on or handled well, resulting in cold leads.

To avoid this, you can use trusty CRM software. This enables you to:

• Collect and store all user information

• Segment your audience into targeted groups

• Gain insights into your prospect list

• Personalize your emails and drum up your open rates

At PhantomBuster, we have CRM enricher Phantoms for SalesForce, HubSpot, and Pipedrive. You can take a look here to get started migrating your data at stellar speed.

#2 Avoiding SEO

Hiding from SEO doesn’t make it magically disappear. Search engine optimization is deemed critical for businesses in 2024 as it’s an effective way to ensure your brand remains visible to your target audience.

To get moving in the right direction, here are some essential steps for a good SEO strategy:

• Identify your target audience

• Define your key topics

• Pinpoint relatable keywords

• Optimize and update as often as you can

• Track your success

Note: Using internal and external links can be a great SEO tactic. It helps search engines understand your page’s context and value while increasing your ranking authority.

#3 Not paying attention to the different stages of the buyer’s journey

To reel in leads in 2024, having patience is vital. The customer buying journey has different stages, from pinpointing a problem to a post-purchase review.

Some businesses overlook parts of the buyer’s journey, such as the retention stage. Thus they lose potential customers and purchases.

To generate leads effectively, marketers need to create targeted content for each stage of the process.

By accompanying your customers along the way and providing solutions to their problems, you’re more likely to win them over in the decision-making stage.

Once you have segmented your audience seamlessly and created relevant content for each stage of the buyer’s journey, your prospects will begin to trickle down the conversion funnel until they are ready to take action.

That’s everything for this blog article. Thanks for reading. Feel free to comment if you have any lead gen tactics gaining momentum in 2024.