Nytro Marketing’s journey to 11k leads: Mastering LinkedIn with PhantomBuster

Nytro Marketing, a seasoned player in the integrated marketing arena, faced challenges in lead generation and client engagement. Stanislas Berteloot, Strategic Consultant at Nytro Marketing, found the solution in PhantomBuster, revolutionizing their approach to lead generation and event management.
With the use of LinkedIn Phantoms, they now save approximately a day per week for each event and sourced an impressive 11k leads (representing roughly half of all leads for the agency), taking their marketing efforts to new heights.

About the company

Nytro Marketing is a Philadelphia-based marketing agency specializing in enhancing customer experiences for software vendors globally.
With a decade of expertise in branding, event management, and digital marketing, they stand as a pivotal force in the software industry.

Industry: Marketing
Size: Small agency
Location: Philadelphia, USA
Interviewee’s role: Strategic consultant

Evolving beyond basic tools: Nytro Marketing’s quest for advanced lead generation

Initially, Nytro Marketing relied on a narrow set of technologies, utilizing tools such as Hunter.io and Snov.io for email discovery.
Although these tools proved effective in their specific roles, the agency recognized the need to broaden its approach, particularly around comprehensive social selling strategies.
As such, Nytro Marketing set out to explore more versatile solutions, ultimately finding a match in PhantomBuster.

Mixing methods for maximum impact

Adopting PhantomBuster marked a significant shift in Nytro Marketing’s strategy. The agency now blends organic, event-driven, and social selling strategies, maximizing lead generation efficiency.

They use PhantomBuster to extract leads from LinkedIn Groups (with the LinkedIn Search to Lead Connection Flow). After identifying these leads, they engage with them and extend invitations to their events.

For events organized on LinkedIn, Nytro Marketing utilizes the LinkedIn Event Guests Export Phantom to identify participants. They follow a tailored engagement strategy based on the connection level:

• For first-degree connections identified earlier, they send personalized follow-up messages (including a webinar recording) with the help of the LinkedIn Message Sender Phantom.

• For second or third-degree connections, they use the LinkedIn Connections to Emails Flow alongside other tools like Apollo and Seamless to locate email addresses and send follow-up communications.

This process allows Stanislas and his team to acquire targeted, qualified leads while maintaining a personal touch in their outreach efforts (in a scalable manner).

“The ability to contact leads outside my own network is extremely impressive, and the time saved is phenomenal. It just keeps operating in the background, and saves me a day a week when I’m organising events”

Stanislas Berteloot l Strategic Consultant

Elevate your lead generation with PhantomBuster

Emulate the success of Nytro Marketing and revolutionize your approach to lead generation and client engagement. Unlock scalable, efficient strategies tailored to your business needs with PhantomBuster.

Start your journey to more impactful business growth today!